Reading Terminal Market today announced its newest merchant, El Merkury at the Market. The store will bring the beloved flavors of El Merkury to the Market as a Guatemalan Deli and Street Food concept.
“We are very excited to welcome Sofia and El Merkury at the Market to the Reading Terminal family. It’s important to us to provide Philadelphia access to flavors from across the globe,” said Annie Allman, CEO and General Manager of the Reading Terminal Market. “Her Guatemalan deli and street food focus is a concept that makes sense for the current climate; we’re seeing a consistent demand for take-home food and groceries but with indoor dining back there is an increase in customers looking to have that dine-in experience. Having both of these options at El Merkury at the Market will be beneficial.”
Owner Sofia Deleon is a native Guatemalan who moved to the U.S. in 2012. El Merkury was started initially as a series of pop-ups and a virtual kitchen serving fast-casual Guatemalan and Salvadorian street food. Deleon opened her permanent restaurant location in 2018 as Philadelphia’s first and only quick service restaurant focusing on Central American street food and churros.
El Merkury at the Market will offer fresh tortillas, pupusas, elote, and made-to-order churros as well as salsas, pickles, and breakfast items. Deleon special ordered equipment from Spain to use at the stand, which will operate seven days a week.
“To have grown from pop-up kitchens to a brick and mortar and now opening a second location in just a few years, I’m very proud. I can’t wait to introduce a modern Guatemalan deli to Reading Terminal Market customers and visitors,” said Deleon. “Central American street food flavors are bold and fresh and El Merkury at the Market will sell them in a way that is accessible and delicious – whether customers want to dine-in or take the food home to prepare themselves and enjoy later.”
El Merkury at the Market is on target to open in the beginning of April at the intersection of Avenues B and 6 in the Reading Terminal Market. The stand will move into the space formerly occupied by Condiment.
About Reading Terminal Market
One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1892 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, kitchenware, cookbooks, jewelry and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990. In 2014, the American Planning Association named Reading Terminal Market as one of the 10 Great Public Spaces in America.